Preserving tradition. Making change visible.
The cultural and entrepreneurial transformation at Berenberg has long since taken place – now it is also becoming visually tangible. The new brand identity reflects what we live internally: agile collaboration, entrepreneurial thinking, and consistent customer focus across all areas.
Our values guide us:
- Ambition – We are always striving for the best solution – with passion, dedication and forward-looking mindset.
- Creativity – We think boldly, act openly, and constantly improve what is already good.
- Responsibilty – We take ownership – personally, independently, and with a focus on long-term relationships.
With the rebranding, we are focussing on what is at the core of our work: the trusting relationship between client and contact person.
Klaus Naeve, Member of the Extended Executive Board, Wealth & Asset Management
Our new brand identity
The new brand identity is more than just a visual update – it is an expression of our mindset. It reveals a transformation that has long taken place within the company: an open, connected, and entrepreneurial culture that thinks beyond traditional banking boundaries.
The design translates this internal mindset into a clear visual language: rooted in history, conceived for the digital world, and globally relevant. It bridges heritage and future – creating a brand identity that feels both familiar and refreshingly new.
At its core: the "Pulse of Progress" – a dynamic design element symbolizing movement, progress, and connectivity.
From cloth trading to an internationally active private bank – a look into our history
Founded in 1590 by Hans and Paul Berenberg, the company evolved from an international trading house into a bank. Each generation has not only embraced change but actively shaped it – whether in the 17th century with the transition to banking or after World War II with a decisive new beginning.
Today, Berenberg successfully balances scale, agility, and customer focus. We are large enough to offer complex solutions – yet structurally agile enough to act quickly and individually.
18 international branches with over 1,500 employees
Approximately €40 billion in Assets under Management
3 strong business divisions
How Berenberg operates today
With a clear focus on innovation and progress, Berenberg is strategically investing in the expansion of digital services, the development of targeted investment solutions, and the exploration of forward-looking technologies. This includes the integration of Artificial Intelligence, setting new standards in analysis, decision-making, and client service. Through this strategic approach, Berenberg aims not only to meet market demands but, above all, to meet the high expectations of its clients. The ambition remains unchanged: to balance tradition with innovation and create a stable, future-proof foundation for success.
A new design often signals the start of a strategic repositioning. For us, it's the other way around: the cultural and entrepreneurial transformation has long taken place – now we're making it visually tangible.
Laura Otterndorf, Head of Marketing
